Le Fumoir Gourmet
Le Fumoir Gourmet is offering premium steaks, unique dining experiences, and unforgettable flavors.
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Creation
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Marketing
Work
Project Overview
Client: Le Fumoir Gourmet
Industry: Restaurant and Hospitality
Project Duration: October – March (2024-2025)
Industry: Restaurant and Hospitality
Project Duration: October – March (2024-2025)
Platforms: Instagram, Facebook, TikTok
Collaborations: Local gastronomy brands, food influencers, event planners
Collaborations: Local gastronomy brands, food influencers, event planners
Project Management, scheduling and analytics: Notion, Slack, Metricool, Meta Business Suite
Design: Figma, Adobe photoshop, Illustrator
Video editing : Capcut
Design: Figma, Adobe photoshop, Illustrator
Video editing : Capcut
Service Provided: Social Media Management Enhanced Package, Lia's Phone Photography Add-on
Objective: To enhance Le Fumoir Gourmet’s social media presence, attract a younger audience, and boost engagement through consistent posting and community-building strategies.
Objective: To enhance Le Fumoir Gourmet’s social media presence, attract a younger audience, and boost engagement through consistent posting and community-building strategies.
Background
After several successful years in Montreal, Marc Tremblay, a skilled chef and entrepreneur, founded Le Fumoir Gourmet to bring his passion for steak to life. While the restaurant quickly gained a reputation for its premium dishes and unique events, its online presence struggled to reflect the quality and vibrancy of the brand due to several challenges
Busy Schedule: As both owner and head chef, Marc had limited time to manage social media consistently.
Event Promotion: Difficulty showcasing the variety of events, like cooking courses and pop-up nights, in a cohesive and engaging way.
Collaboration Visibility: Underutilized opportunities to highlight partnerships with gastronomy brands.
Content Gaps: Lacked a steady stream of high-quality content that connected with a younger, food-loving audience.
Content Gaps: Lacked a steady stream of high-quality content that connected with a younger, food-loving audience.
Initial Social Media Status:
Instagram Followers: 2,300
Engagement Rate: Low due to inconsistent posting and limited storytelling.
Content: Sparse posts, mostly showcasing dishes without highlighting the personality or events behind the brand.
Target Audience
Refers to a specific group of people that Le Fumoir Gourmet aims to reach with its offerings and content.
Demographics:
Age: 25-50
Interests: Food enthusiasts, steak lovers, culinary experiences, and event-goers.
Age: 25-50
Interests: Food enthusiasts, steak lovers, culinary experiences, and event-goers.
Profession: Young professionals, food influencers, event planners, and gastronomy brand representatives.
Location: Primarily Montreal, with potential regional and national reach.
Psychographics:
Passion for high-quality dining and unique culinary experiences.
Interest in engaging social events, such as pop-up chef nights or cooking courses.
Appreciate professionalism, creativity, and innovation in the restaurant industry.
Active on social media to discover trends
Passion for high-quality dining and unique culinary experiences.
Interest in engaging social events, such as pop-up chef nights or cooking courses.
Appreciate professionalism, creativity, and innovation in the restaurant industry.
Active on social media to discover trends
Social Media Audit
Analyzing all social media activities to assess performance, understand the effectiveness of current efforts, identify strengths and weaknesses, and uncover opportunities for improvement.
Strengths
High-Quality Content: Professional photography showcasing the restaurant’s premium dishes and events.
Established Following: 2,300 followers before the project began.
Unique offerings like cooking courses and pop-up chef nights.
Collaborative Potential: Existing partnerships with gastronomy brands.
High-Quality Content: Professional photography showcasing the restaurant’s premium dishes and events.
Established Following: 2,300 followers before the project began.
Unique offerings like cooking courses and pop-up chef nights.
Collaborative Potential: Existing partnerships with gastronomy brands.
Weaknesses
Inconsistent Posting: Social media activity was irregular due to Marc’s busy schedule.
Content Gaps: Long periods without updates, leading to reduced visibility
Limited Engagement Efforts: Minimal interaction with followers or use of interactive content like polls or Q&A.
Inconsistent Posting: Social media activity was irregular due to Marc’s busy schedule.
Content Gaps: Long periods without updates, leading to reduced visibility
Limited Engagement Efforts: Minimal interaction with followers or use of interactive content like polls or Q&A.
Opportunities
Event Highlights: Capitalizing on the popularity of cooking courses and pop-up events to drive engagement.
Content Repurposing: Reusing high-quality photos and videos to maintain a cohesive feed.
Collaborations: Expanding partnerships with food influencers and gastronomy brands.
Interactive Content: Using stories and reels to encourage audience participation.
Event Highlights: Capitalizing on the popularity of cooking courses and pop-up events to drive engagement.
Content Repurposing: Reusing high-quality photos and videos to maintain a cohesive feed.
Collaborations: Expanding partnerships with food influencers and gastronomy brands.
Interactive Content: Using stories and reels to encourage audience participation.
Threats
Competitive Market: Other restaurants with active social media strategies.
Algorithm Changes: Potential decrease in visibility due to inconsistent posting.
Customer Expectations: Growing demand for engaging and timely updates
Competitive Market: Other restaurants with active social media strategies.
Algorithm Changes: Potential decrease in visibility due to inconsistent posting.
Customer Expectations: Growing demand for engaging and timely updates
SMART Goals for 6 Months
Specific, Measurable, Achievable, Relevant, Time-bound
Awareness Stage
Goal 1: Increase Instagram followers from 2,300 to 3,000 by the end of March 2025.
Strategy: Regular posting, relevant hashtags, influencer collaborations.
Measurement: Weekly tracking of follower count.
Goal 1: Increase Instagram followers from 2,300 to 3,000 by the end of March 2025.
Strategy: Regular posting, relevant hashtags, influencer collaborations.
Measurement: Weekly tracking of follower count.
Engagement Stage
Goal 2: Boost average post engagement by 30%.
Strategy: Share engaging content (event highlights, behind-the-scenes videos), respond to comments, and use interactive stories.
Measurement: Monitor likes, comments, and shares per post.
Goal 2: Boost average post engagement by 30%.
Strategy: Share engaging content (event highlights, behind-the-scenes videos), respond to comments, and use interactive stories.
Measurement: Monitor likes, comments, and shares per post.
Conversion Stage
Goal 3: Secure five collaborations with food influencers or gastronomy brands.
Strategy: Highlight Le Fumoir Gourmet’s unique events and premium offerings through targeted campaigns.
Measurement: Track the number of successful collaborations.
Goal 3: Secure five collaborations with food influencers or gastronomy brands.
Strategy: Highlight Le Fumoir Gourmet’s unique events and premium offerings through targeted campaigns.
Measurement: Track the number of successful collaborations.
Retention Stage
Goal 4: Increase story views by 35% by sharing more personal and event-based content.
Strategy: Post images and videos of the restaurant’s ambiance, chef Marc in action, and upcoming events.
Measurement: Analyze story view metrics and audience interactions.
Goal 4: Increase story views by 35% by sharing more personal and event-based content.
Strategy: Post images and videos of the restaurant’s ambiance, chef Marc in action, and upcoming events.
Measurement: Analyze story view metrics and audience interactions.
Contents
Designed ContentsStatic Posts & Reels
Strategy and Implementation
Content Strategy, Influencer Collaboration, Engagement Initiatives, Workflow Management
Content Strategy
Regular Posting Schedule: Established a consistent posting routine using Notion and Metricool
Content Types: hared high-quality photographs of signature dishes and events.
Stories: Highlighted behind-the-scenes moments, cooking classes, and daily operations.
Reels: Created engaging reels featuring chef Marc in action and customer testimonials.
Regular Posting Schedule: Established a consistent posting routine using Notion and Metricool
Content Types: hared high-quality photographs of signature dishes and events.
Stories: Highlighted behind-the-scenes moments, cooking classes, and daily operations.
Reels: Created engaging reels featuring chef Marc in action and customer testimonials.
Influencer Collaboration
Ad Campaign: Designed a campaign to invite influencers to experience Le Fumoir Gourmet’s events and menu.
Outcome: Attracted local influencers who generated new content and expanded the restaurant’s reach.
Ad Campaign: Designed a campaign to invite influencers to experience Le Fumoir Gourmet’s events and menu.
Outcome: Attracted local influencers who generated new content and expanded the restaurant’s reach.
Engagement Initiatives
Audience Interaction: Responded promptly to comments and messages, fostering a sense of community.
Event Promotion: Used stories and posts to announce upcoming events and special collaborations.
Interactive Content: Encouraged followers to participate in polls and Q&A sessions about their dining experiences.
Audience Interaction: Responded promptly to comments and messages, fostering a sense of community.
Event Promotion: Used stories and posts to announce upcoming events and special collaborations.
Interactive Content: Encouraged followers to participate in polls and Q&A sessions about their dining experiences.
Workflow Management
Communication Tools: Used Slack for ongoing communication.
Content Approval Process: Shared posts via Notion for Marc's feedback before scheduling.
Regular Meetings: Held bi-weekly meetings to review performance and plan upcoming content.
Communication Tools: Used Slack for ongoing communication.
Content Approval Process: Shared posts via Notion for Marc's feedback before scheduling.
Regular Meetings: Held bi-weekly meetings to review performance and plan upcoming content.
Results and Growth
Achievements and Growth Analysis Over Six Months:
Achievements Over Six Months
Follower Growth: Increased from 2,300 to 3,000 followers.
Engagement Rate: Improved by 30% due to consistent posting and interactive content
Content Creation: Added high-quality photos and videos through influencer collaborations and event highlights..
Enhanced Consistency: Established a regular posting schedule.
Follower Growth: Increased from 2,300 to 3,000 followers.
Engagement Rate: Improved by 30% due to consistent posting and interactive content
Content Creation: Added high-quality photos and videos through influencer collaborations and event highlights..
Enhanced Consistency: Established a regular posting schedule.
Growth Analysis
Significant Follower Increase: Reflects successful strategies and growing interest in Le Fumoir Gourmet.
Improved Engagement: Audience responded positively to engaging posts and stories.
Event Visibility: Successfully showcased unique offerings like cooking courses and pop-up nights.
Brand Alignment: Effectively positioned the restaurant as a premium culinary destination.
Significant Follower Increase: Reflects successful strategies and growing interest in Le Fumoir Gourmet.
Improved Engagement: Audience responded positively to engaging posts and stories.
Event Visibility: Successfully showcased unique offerings like cooking courses and pop-up nights.
Brand Alignment: Effectively positioned the restaurant as a premium culinary destination.
Conclusion
AnalysisOver the two-month social media management period, Ana Jovmir Photography's Instagram account demonstrated notable improvements in several key areas.
Increased Content Output
Total Content: Increased significantly with a steady flow of posts across all platforms.
Posting Frequency: Maintained an average of 1.1 posts per day or 8 posts per week, establishing a consistent posting schedule.
Improved Engagement
Engagements per Post: Increased significantly, reflecting more likes, comments, and shares.
Website Clicks: Grew steadily, indicating that users are taking action to learn more about Le Fumoir Gourmet.
Enhanced Visibility
Impressions: Substantial growth, indicating that more users saw the content.
Average Daily Reach: Increased, showing a broader audience is viewing the posts.
Profile Views: Rose significantly, suggesting heightened interest in Le Fumoir Gourmet’s profile.
Follower Growth
Followers Gained: Added 700 new followers over six months.
Daily Followers: Gained an average of 4 followers per day.
Followers per Post: Averaged 6 new followers per post.
Next Step
Your Brand's Growth Journey Can Begin Here, Just Like Le Fumoir Gourmet'sLe Fumoir Gourmet began growing its social media presence by posting consistently and engaging with its audience using our Enhanced Social Media Management Package. They’re already seeing increased interest and engagement from their ideal customers. Ready to start growing your brand too? Send me a message or book a call today—let’s turn your business into the next success story.
