Ana Jovmir Photography
Photography studio with focusing on fashion and lifestyle
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Creation
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Marketing
Work
Project Overview
Client: Ana Jovmir Photography
Industry: Fashion Photography
Project Duration: August – September (2024)
Industry: Fashion Photography
Project Duration: August – September (2024)
Platforms: Instagram, Threads, Facebook, LinkedIn
Professional Models and Influencers: @tamika.simonsson
Professional Models and Influencers: @tamika.simonsson
Project Management, scheduling and analytics: Notion, Slack, Metricool, Meta Business Suite
Design: Figma, Adobe photoshop, Illustrator
Video editing : Capcut
Design: Figma, Adobe photoshop, Illustrator
Video editing : Capcut
Service Provided: Social Media Management Essential Package
Objective: To enhance Ana's social media presence, increase engagement, and reposition her brand towards the fashion photography industry
Objective: To enhance Ana's social media presence, increase engagement, and reposition her brand towards the fashion photography industry
Background
After several years in Europe, professional photographer Ana Jovmir returned to Canada aiming for a fresh start in the fashion photography scene. Despite her impressive portfolio, she faced challenges in maintaining an active and engaging social media presence due to below challenges.
Busy Schedule: Limited time to post consistently.
Aesthetic Consistency: Desire to maintain a cohesive visual theme on her Instagram feed.
Aesthetic Consistency: Desire to maintain a cohesive visual theme on her Instagram feed.
Content Restrictions: Unable to share recent high-profile projects due to confidentiality agreements.
Personal Preferences: Reluctance to share personal life or behind-the-scenes (BTS) content.
Initial Social Media Status:
Instagram Followers: 1,480
Engagement Rate: Moderate but hindered by inconsistent posting.
Content: Predominantly older fashion photoshoots from over two years ago.
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Target Audience
Refers to a specific group of people that a business, brand, or organization aims to reach with its products, services, or content.
Demographics:
Age: 25-65
Interests: Fashion, photography, art, luxury brands, creative collaborations.
Age: 25-65
Interests: Fashion, photography, art, luxury brands, creative collaborations.
Profession: Models, fashion designers, art directors, influencers, high-end brands, advertising agencies, magazines and publications, overseas clients.
Location: Primarily Montreal, with international reach.
Psychographics:
High-quality visual arts and innovative fashion photography.
Eager to embrace new fashion trends and technologies
Demand professionalism and reliability.
Active on social media for creativity and networking.
High-quality visual arts and innovative fashion photography.
Eager to embrace new fashion trends and technologies
Demand professionalism and reliability.
Active on social media for creativity and networking.
Social Media Audit
Involves analyzing all social media activities to assess performance, understand the effectiveness of current efforts, identify strengths and weaknesses, and uncover opportunities for improvement.
Strengths
High-Quality Content: Professional photography showcasing her skills.
Established Following: 1,480 followers before project commencement.
Account Creation: Ana's Instagram account was created in 2016.
Engaged Audience: Followers respond positively, especially to personal and BTS content.
High-Quality Content: Professional photography showcasing her skills.
Established Following: 1,480 followers before project commencement.
Account Creation: Ana's Instagram account was created in 2016.
Engaged Audience: Followers respond positively, especially to personal and BTS content.
Weaknesses
Inconsistent Posting: Despite the account's age, posting has been irregular due to Ana's busy schedule.
Content Gaps: Extended periods without new posts, leading to decreased visibility.
Limited Personal Engagement: Minimal sharing of personal stories or behind-the-scenes content.
Inconsistent Posting: Despite the account's age, posting has been irregular due to Ana's busy schedule.
Content Gaps: Extended periods without new posts, leading to decreased visibility.
Limited Personal Engagement: Minimal sharing of personal stories or behind-the-scenes content.
Opportunities
BTS Content Engagement: Previous BTS posts received high engagement.
Content Repurposing: Utilizing past high-quality fashion shoots.
Influencer Collaborations: Engaging influencers to create new content.
Audience Interaction: Encouraging engagement through interactive stories.
BTS Content Engagement: Previous BTS posts received high engagement.
Content Repurposing: Utilizing past high-quality fashion shoots.
Influencer Collaborations: Engaging influencers to create new content.
Audience Interaction: Encouraging engagement through interactive stories.
Threats
Competitive Industry: Other photographers with active social media strategies.
Algorithm Changes: Potential decrease in visibility due to irregular posting.
Content Restrictions: Limitations on sharing recent work.
Competitive Industry: Other photographers with active social media strategies.
Algorithm Changes: Potential decrease in visibility due to irregular posting.
Content Restrictions: Limitations on sharing recent work.
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SMART Goals for 2 Months
Specific, Measurable, Achievable, Relevant, Time-bound
Awareness Stage
Goal 1: Increase Instagram followers from 1,480 to 1,520 by the end of September 2024.
Strategy: Regular posting, relevant hashtags, influencer collaborations.
Measurement: Weekly tracking of follower count.
Goal 1: Increase Instagram followers from 1,480 to 1,520 by the end of September 2024.
Strategy: Regular posting, relevant hashtags, influencer collaborations.
Measurement: Weekly tracking of follower count.
Engagement Stage
Goal 2: Boost average post engagement by 15%.
Strategy: Share engaging content (BTS, personal insights), respond to comments, use interactive stories.
Measurement: Monitor likes, comments, and shares per post.
Goal 2: Boost average post engagement by 15%.
Strategy: Share engaging content (BTS, personal insights), respond to comments, use interactive stories.
Measurement: Monitor likes, comments, and shares per post.
Conversion Stage
Goal 3: Secure two influencer collaborations for fashion photoshoots.
Strategy: Promote an ad offering limited fashion photography opportunities.
Measurement: Count of successful collaborations initiated.
Goal 3: Secure two influencer collaborations for fashion photoshoots.
Strategy: Promote an ad offering limited fashion photography opportunities.
Measurement: Count of successful collaborations initiated.
Retention Stage
Goal 4: Increase story views by 25% by sharing non-intrusive personal content.
Strategy: Post images of office, weekend activities, and aesthetic moments.
Measurement: Analyze story view metrics and audience interactions.
Goal 4: Increase story views by 25% by sharing non-intrusive personal content.
Strategy: Post images of office, weekend activities, and aesthetic moments.
Measurement: Analyze story view metrics and audience interactions.
Contents
Posted ContentsStatic Posts, Reels, and Campaign Ads
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Strategy and Implementation
Content Strategy, Influencer Collaboration, Engagement Initiatives, Workflow Management
Content Strategy
Regular Posting Schedule: Established a consistent posting routine using Notion and Metricool.
Content Types: Static Images: Shared past high-quality fashion photographs.
Stories: Posted images of office space and aesthetic daily moments.
Reels: Created two reels from existing BTS footage.
Regular Posting Schedule: Established a consistent posting routine using Notion and Metricool.
Content Types: Static Images: Shared past high-quality fashion photographs.
Stories: Posted images of office space and aesthetic daily moments.
Reels: Created two reels from existing BTS footage.
Influencer Collaboration
Ad Campaign: Designed an ad to invite influencers for limited fashion photography sessions.
Outcome: Attracted influencers to collaborate, generating new content.
Ad Campaign: Designed an ad to invite influencers for limited fashion photography sessions.
Outcome: Attracted influencers to collaborate, generating new content.
Engagement Initiatives
Audience Interaction: Responded to comments and messages promptly.
BTS Sharing: Posted limited BTS content to boost engagement.
Personal Content: Encouraged Ana to share comfortable personal content.
Audience Interaction: Responded to comments and messages promptly.
BTS Sharing: Posted limited BTS content to boost engagement.
Personal Content: Encouraged Ana to share comfortable personal content.
Workflow Management
Communication Tools: Used Slack for ongoing communication.
Content Approval Process: Shared posts via Notion for Ana's feedback before scheduling.
Regular Meetings: Held bi-weekly meetings with summaries provided.
Communication Tools: Used Slack for ongoing communication.
Content Approval Process: Shared posts via Notion for Ana's feedback before scheduling.
Regular Meetings: Held bi-weekly meetings with summaries provided.
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Results and Growth
Achievements and Growth Analysis Over Two Months:
Achievements Over Two Months
Follower Growth: Increased from 1,480 to 1,520 followers.
Engagement Rate: Slight improvement due to consistent posting and engaging content.
Content Creation: Added new fashion photography through influencer collaborations.
Enhanced Consistency: Established a regular posting schedule.
Follower Growth: Increased from 1,480 to 1,520 followers.
Engagement Rate: Slight improvement due to consistent posting and engaging content.
Content Creation: Added new fashion photography through influencer collaborations.
Enhanced Consistency: Established a regular posting schedule.
Growth Analysis
Modest Follower Increase: Reflects challenges but shows positive trend.
Improved Engagement: Audience responded well to new content and personal touches.
Brand Repositioning: Successfully aligned social media presence with fashion focus.
Modest Follower Increase: Reflects challenges but shows positive trend.
Improved Engagement: Audience responded well to new content and personal touches.
Brand Repositioning: Successfully aligned social media presence with fashion focus.
Conclusion
AnalysisOver the two-month social media management period, Ana Jovmir Photography's Instagram account demonstrated notable improvements in several key areas.
Increased Content Output
Total Content: Increased by 1,075%, with 47 new content.
Posting Frequency: Averaged 1.06 posts per day or 7.39 posts per week, establishing a consistent posting schedule.
Improved Engagement
Engagements per Post: Increased by 8.39% to an average of 11.6 engagements, reflecting more likes, comments, and shares.
Website Clicks: Achieved 6 clicks, a 100% increase, indicating that users are taking action to learn more about Ana's services.
Enhanced Visibility
Impressions: Grew to 13,000, an 88.03% increase, indicating that more users saw Ana's content
Average Daily Reach: Increased by 78.55% to 163, showing a broader audience is viewing the posts.
Profile Views: Rose by 5.62% to 564, suggesting heightened interest in Ana's profile.
Follower Growth
Followers Gained: Added 46 new followers, a 3.15% increase.
Daily Followers: Gained an average of 1.45 followers per day.
Followers per Post: Averaged 2 new followers per post.
Next Step
Your Brand's Growth Can Start Like Ana's.Ana began growing her photography account by posting consistently and engaging with her followers using our social media management package. She’s already seeing more interest from her ideal clients. Ready to start growing your brand too?
Send me a message or book a call today—let's turn your brand into the next success story.
